Live Painting Performance

2018
livepaintinf-cover

As part of the collaboration with Heads Collective for the communication strategy of Centro Commerciale Tiziano, the creation of a mural artwork by artist Orion Ead was coordinated.

The project involved the execution of a graffiti artwork on one of the shopping center’s entrance walls. The piece features the word “SOCIAL,” chosen to reflect both the venue’s role as a physical gathering space and its continuous integration with the brand’s digital communication channels.

The initiative was developed with a dual objective: enhancing the architectural environment through urban art while generating media interest by combining culture and commercial strategy.