Musica nel Sangue

2008-2010
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"Musica nel Sangue" was the initiative promoted by the main blood donor associations in Veneto (Avis, Fidas, and Abvs) to raise awareness among young people between 18 and 25 years old.

The project used music as a language to promote the importance of blood donation.

• Portal Development: in collaboration with Heads Collective, we built the web platform where young talents could upload their music videos and interact with the community.

• Contest Management: an online voting and technical jury evaluation system was implemented, integrating promotion mechanisms based on prizes and concert tickets.

• Tour Integration: the website was used as a hub for the traveling initiative in high schools, linking the virtual competition with the real tour stages.