Greenia for Ambiente.it

The Greenia character was conceived as an ecological heroine from the future.

Originally created as a simple two-dimensional cartoon illustration, the character was later completely redesigned in 3D to become the face of Ambiente.it and the official guide to the company’s services.

The project evolved along three main directions:

• Technical Development: starting from the first sketches, the character was fully modeled in 3D. Every detail, from facial features to clothing, was refined to create a realistic and distinctive figure.
• Identity & Mission: Greenia was defined as a time traveler sent from the future to promote ecological best practices and technological solutions capable of creating harmony with the environment.
• The World of Greenia: her city of origin was also designed — a place where architecture and green spaces coexist in perfect balance through research, innovation, and environmental awareness.

Thanks to this new visual language, Greenia became the central figure of the company’s communication strategy, appearing in corporate videos, training manuals, the website, and all promotional materials.