Boz SEI

Many long-established companies face the limitation of names tied to outdated materials or legacy acronyms.

Boz Carta chose to evolve its identity to better reflect a service offering that spans the entire recycling sector.

• New Naming: the company became Boz SEI (Integrated Ecological Solutions). The term “SEI” communicates the company’s current core business, while “Boz” preserves a trusted heritage built over more than a century.
• Change Communication: the transition was supported by an informational campaign aimed at clients — including emails and brochures — to ensure continuity between tradition and innovation.
• Creative Concept: the campaign leveraged the dual meaning of the Italian word “sei” with the claim “Ti vogliamo come SEI” (“We want you as you are”), emphasizing service flexibility and customization.
• Brand Applications: implementation of the new identity across the corporate website and all commercial documentation.