Molino66

2014
molino66-1320-cover

Molino66 is an artisan business based in Friuli Venezia Giulia, operating in the bakery, pastry, and pizzeria sectors.

Eden Exit’s involvement stemmed from the owner’s need to reposition the business within the local market.

Implemented Activities
The project included a complete revision of the brand identity and communication tools:

• Naming: the former name (Borgo Favria) was replaced with “Molino66”, a direct reference to both the core raw material and the historic street number of the premises.
• Visual Identity: the new corporate logo, institutional stationery, and product packaging were developed.
• Communication: the intervention included the restyling of external signage and the activation of digital channels.
• Social & Web: the corporate website was developed and social media management launched to increase local visibility and strengthen word-of-mouth promotion.

The rebranding process enabled the company to unify its image, supporting product promotion beyond its original local market.