Fattori Wines

2010
fattori-1320-cover

Fattori is a wine brand rooted in the Soave and Lessini Mountains region.

Known for its commitment to natural processes and technical innovation, the company required a more cohesive visual identity aligned with evolving market demands.

Implemented Activities
The project entrusted to Eden Exit developed through several phases of corporate communication renewal:

• Logo Restyling: the intervention modernized the original medieval engraving, making it cleaner and more legible, while introducing new lettering to improve usability.
• Visual Identity: a graphic language centered around a distinctive red tone was defined and applied across brochures, product sheets, and corporate materials.
• Packaging & Exhibition Design: packaging and selected labels were updated, alongside the development of a conceptual design for the Vinitaly exhibition stand.
• Digital & Photography: the new corporate website was developed, integrating a dedicated photo shoot focused on both products and the surrounding territory.

The project unified the company’s communication tools under a more contemporary visual identity, while preserving the historic heritage of the brand.