Filolatino

2014
filolatino-1320-cover

FILOLATINO is a premium apparel and knitwear brand.

Eden Exit was entrusted with managing the development of the brand identity and the integrated communication strategy.

Logo Design: an elegant logo was created to reflect the brand’s strategic positioning and premium quality.
Coordinated Brand Image: we developed the full range of communication tools, from branded shopping bags to in-store countertop catalogs.
Advertising Campaigns: a print advertising campaign was conceived around the slogan “Per filo e per passione” (“By Thread and by Passion”), including creative direction and media planning.
Retail Setup & Support: we coordinated the graphic elements for store environments, ensuring visual consistency between the retail architecture and the brand identity.