Belle Arti Online

2011–2021
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Belle Arti Online is a “just in time” supply service dedicated to retailers of drawing and painting materials.

The project was designed to enable retailers to replenish inventory through fast, small-volume orders of leading industry brands via a drop-shipping model.

• Visual Identity: we created the corporate logo by combining a sense of dynamism with references to the traditional craftsmanship of fine arts, conveying trust to a market strongly connected to the heritage of established brands.
• Webstore Development: a Prestashop-based B2B e-commerce platform was developed, optimized for extremely fast product searches and intuitive navigation.
• Promotional Campaign: we designed a communication strategy based on printed informational materials, focusing the message on the possibility of ordering minimal quantities with fast shipping.