Eden Exit designs trademarks, logos and corporate image strategies that will serve to fix the most important aspects of the organisation they represent in the memory of the market and society.
A well-designed coordinated image plan must weather the test of time. Unfettered from fleeting fashions and short-term special offers, it should last for decades and still look great.
A company's logo conveys an essence. It is the first visual element for which the it will be remembered and appraised.
But corporate-image projects are not only about the visual sphere. They extend to other senses such as hearing and smell. We can all remember a particular jingle associated to a brand, just as we can link the memory of a perfume or aroma to certain brands.
And let's not forget the geographical location that logos or brand images must take up. A shape or visual considered acceptable and pleasant in Europe could be deemed offensive in other cultures (with notable differences between the West and East). Also verbal expressions placed in different contexts may have meanings that mean the opposite to what is desired.
When we work on corporate image, we can never “think global” enough!